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4 Key questions to help you find your ideal customers

When you know your ideal customer, it changes everything in your business. This target market is the basis for everything you’ll do – your branding, the products and services you’ll offer, the marketing channels you’ll use, and the way you interact with your customers; therefore, it’s essential to take this crucial first step.

Your ideal customer is the person who can benefit the most from what you’re offering. Businesses create a persona that describes this market as one individual. It might say something like, “Elena is a small business owner in the east coast earning XXX per year and seeking to grow her business…” It’s peculiar so that you know exactly who you’re targeting.

To create a customer profile, you’ll need to gather as much data as possible about the people who’ll buy from you.

Here are the questions your customer profile should answer:

1. Where is your ideal customer and what do they do?

An accurate and complete picture of your ideal customer starts with identifying where they are and what they do. The demographic information would include things like geographical location, age, job status, annual income, family structure, and so on.

2. What problems does your product or service solve?

Your ideal customer is facing some problem or challenge. You need to discover what pressing need they have so that you can offer the product or service that will solve it. What change will your offering bring about in the customer’s life?

3. What is the customer looking for when they shop?
A significant part of your ideal customer profile is buying behavior. When and how does your target market shop? How do they feel about the money and the products and services they buy? If you know this information, you can adjust your offer to fit your customers’ lifestyle and buying behavior.

4. What are the customer’s objections to buying?

It’s an important question for understanding the behavior of your customer. Many people get close to buying but stop at the last minute for one reason or another. They might wonder if the product will deliver the results, or they may not be sure whether it’s worth the price. Your marketing should address these objections and dispel them to remove obstacles to buying.

Finding data on your ideal customer

So, where do you go to find this information? There are many ways you can learn about your market:

Once you know who your target market is, what’s unique about your product or service, learn how your customers like to shop, and identify their hesitation before buying, you’ll get more out of your marketing efforts.

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Do You Have the Entrepreneurial Mindset?

What sets entrepreneurs apart from other people is their unique mindset. They’re passionate, dedicated, and they think outside the box. These unique traits aren’t something you’re born with; you can learn the mindset you need to become a successful entrepreneur.

Welcome challenges

Entrepreneurs see fear as a challenge. To be an entrepreneur, you need to love challenges. Overcoming challenges are part of growing and becoming successful. If you’re new to this, then take baby steps and move just a little outside your comfort zone bit by bit. Remember the first time you got up and gave a presentation or sang in front of other people, it was terrifying at first, but once you did it the first time the times after that, it wasn’t so bad.

Learn from everything

Entrepreneurs see absolutely everything as a learning experience, both successes, and failures. Errors and mistakes teach you much more than your successes do. When you fail, you can analyze the failure and figure out what went wrong so that you can do it right the next time. A successful person gets their ego out of the way. They know that if a launch flops, it’s not because of them but something wrong with the product or service or the marketing.

Focus on problem-solving

Entrepreneurs focus on solving problems. It’s how they’re able to create such great products and services. They listen to people and grasp the challenges they’re facing, and then get to work looking for solutions. A customer facing a problem will happily pay for a product or service that solves it.

Network all the time and everywhere

A successful business owner needs to know many different people in many various fields. These valuable contacts can offer you their expertise and help when you need it.

Entrepreneurs talk to everyone everywhere they go and see every person as a potential contact, including people outside of their industry. You never know what kind of person might be valuable to know. If you want to grow your business, get in the habit of getting out of your orbit and meeting new people.

Think beyond the weekly paycheck

Workers get paid for their time or what they produce, but entrepreneurs take a longer-term view. An entrepreneur doesn’t work for their pay. They build a system that generates revenue. To be an entrepreneur, you must break out of the “working for pay” mindset.

Action, not words

Finally, entrepreneurs are action-takers. They’re planners and plan very well, but when it’s time to act, they act decisively. An entrepreneur knows that you learn as you go and do it, not as you sit at a desk.

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How to set up the business basics

Many people get so excited and wrapped up in starting a business that they might forget logistics such as costs of running a business, paying taxes, setting up a legal entity, obtaining insurance, protecting intellectual property rights, creating terms and conditions and privacy policy documentation, and getting paid to complete the process of getting started.

Once you have laid down a foundation for your business that you can build on, an important step is to get down to the nuts and bolts of starting a business. Here are eight things you have to do to set up your business.

Figure out Costs. It doesn’t have to take a great deal of money to start a small business, but there’s usually some investment, and you’ll have to figure out where that money will come from. Costs include things like licenses and permits, legal fees, insurance, marketing, rents or rental fees, event funding, and so on. Create a spreadsheet and brainstorm every single expense you might need.

Set up a Legal Entity. Your business needs to exist as a legal entity. Setting up this part of your business depends on the location where it’s based. Each country and municipality has its own rules for doing this. Part of this step is choosing an official name for your business.

Paying Taxes. Depending on where you set up your business, you’d need to have a plan in place for paying taxes; it can include setting up a tax ID. You’ll need to add filing taxes into your business operations and outsource to a specialist if necessary.

Take Care of Insurance. You’ll have insurance liabilities you’ll need to take care of, such as business premises and any staff that you employ. For a service like coaching or consulting, make sure you have insurance against professional negligence.

Intellectual Property Rights. Secure intellectual property rights over any products you develop and any content you create.

Terms and Conditions. Write out your Terms and Conditions or Terms of Service and prominently display them on your website and other important materials. These should cover areas such as ordering, pricing, delivery, returns and refunds, risk, and confidentiality. Include everything your customer needs to know before buying from you.

State your privacy policy. Write a statement that tells customers how you protect and use their data. Include all the data you gather, store, or manage; it’s an important legal requirement. Regulations are getting progressively stricter, and consumers are increasingly aware of privacy issues, especially when dealing with companies online.

Get paid. Figure out how you’ll get paid for your products and services and set everything up you’ll need for taking payments.

It’s easy to overlook these logistics so be sure to include them on your to-do list as you plan and prepare to launch your business, regardless of what you’re starting.

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The 3 Most Common Personal Growth Barriers

I believe that the key to a lifetime of happiness lies in personal growth. Real and lasting fulfillment in life comes from consistently improving the quality of your life and doing what you love. Since I love reading, I’m always in a hunt for self-improvement books!

Personal growth and self-development are arguably one of the most important things you can do with your time to reveal your true potential and your life purpose. It’s so easy to treat personal development as ‘optional,’ and so few people ever take the time to actively improve themselves.

Your actions are geared towards self-improvement. Everything you do, you do with a positive intent. However, is mostly unconscious and for most people, it’s a case of pursuing ‘things’ and ‘stuff’ with the assumption that when they get enough ‘stuff,’ they’ll be happy.

So why do people fail to participate in their personal growth actively? Well, certain personal growth barriers prevent them from actively progressing in any area of their life. The key word being ‘actively.’

The three most significant personal growth barriers are three interrelated behaviors that tend to keep us immobilized and locked up in inaction. The result being the failure to progress with our lives.

Personal Growth Barrier #1: Procrastination

Procrastination is the unreasonable delay of tasks, especially important ones. On a conscious level, you might want a specific result, and you know what course of action to take, but still, you remain immobilized. The failure to act is what keeps you where you are. Keep in mind that you only procrastinate about tasks that you value and at some level, you know you’ll benefit from it.

Personal Growth Barrier #2: Indecision

A decision precedes every single action. Indecision is like a disease that you have to eradicate from your life. Indecision is merely the result of a fear of failure, and by not making a decision you can’t fail – right? Realize that nothing in the future has happened yet and fearing the worse possible outcome will almost certainly keep you from making the decision. If you don’t make the decisions, you won’t take the actions, and you will remain immobilized.

Personal Growth Barrier #3: Comfort Zones

Comfort zones are all those things that you are too familiar with – and often to the point where you don’t even attempt anything else. Inside your comfort zones, everything is known and you have this sense of certainty that you can comfortably deal with anything that comes your way. You’ve done it before, and you feel ‘at ease’ with it.

Stepping outside your comfort zones challenge your beliefs and perceptions. However, stepping outside your comfort zones, challenges you to grow as a person – you have to grow to get comfortable outside your old comfort zone.

In summary

All barriers are only that – barriers. The barrier to your personal growth is more psychological than actual. They can stop you, but they can’t keep you unless you allow them to. Simply acknowledge them and then move on.

Personal growth is a choice, and it’s an active process. To ensure a happy and fulfilled life that’s filled with joy and appreciation you have to consistently grow and expand yourself, stop procrastination, make quicker decisions, and step out of your comfort zones.

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