Ditch the 9-5 grind | Design a business that supports your lifestyle!

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How to build stronger business relationships

When I think about meeting new people, I don’t think about what they can do for me. I think about getting to know them. If I sense that they are struggling with an issue, I offer my help. However, not everyone will connect with you right away or ask for advice. The best thing to do is listen so you can begin to build their trust. For me, this goes for both business and life.

One essential activity in growing a business is building relationships. Many people think they can go out to networking events, distribute their cards, and the clients will come flowing in. It may happen like that, but not likely.

It takes time, energy, and effort to build trust and a network. Through building that network, you build relationships with people who know you, trust you, and will do business with you.

I’ve been to networking events and observed how some people “walk the room” by stopping and introducing themselves then moving on to the next person within minutes. When I first started my business, I was doing the same.

Then, I realized that networking like this is a waste of time. Unless you’re willing to build your network, get to know the people, and perhaps see how you can help them, you might as well stay home.

I believe in giving without expecting anything in return. Well, the same applies to networking. You give the person your undivided attention, you listen and get to know them. At the end of the conversation, you’ll feel better about yourself, have built rapport with them, and have started a trusted relationship.

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5 Traits of Successful Entrepreneurs

It’s all about mindset. I’ll share five mindset traits that will help you move forward with your side business be successful. You’ll come to find that many entrepreneurs possess the same characteristics.

Trait #1: Self-confidence

When I decided to transition to business coaching while working full-time and raising a family, I asked myself how much do I want to commit to my side business so I can continue taking care of my responsibilities and keep motivated.

It was a rough ride at the beginning, trying to do it all. I used to think that it was impossible and I had no idea how others were doing it. But, as time went on, I managed to make it happen because I gained self-confidence and believed that it was meant to be.

One of the key factors to accomplishing my goal and kept me going was self-confidence. It’s that magical power of having confidence in oneself and one’s powers and abilities.

Trait #2: Achievement oriented

Focused and sustained effort gains results. It’s about concentrating on achieving a specific goal, not just accomplishing a string of unrelated tasks.

To reduce overwhelm, break down each task into smaller tasks that would be easier to follow through. Every task you perform that relates to your business, regardless of how small, moves you closer to achieving your goals.

Trait #3: Become a risk taker 

You realize that there is a chance of loss inherent in achieving your goals, yet you have the confidence necessary to take calculated risks to achieve your goals.

As a business owner, we’ll make decisions, take action, and can control our destiny. We are motivated by a spirit of independence which leads us to believe that our success depends on our effort and hard work, not luck.

So, which of these three main characteristics (self-confidence, achievement-oriented, becoming a risk-taker) is the most important? Believe it or not, it has to be self-confidence. Without confidence, nothing else is possible. If you don’t believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. The other characteristics are a few things to keep in mind for maintaining a higher level of self-confidence.

Trait #4: Positive thinking 

Well, it all starts with a positive attitude, doesn’t it? Believing that something good will happen is the first step. Negative thinking simply is not allowed.

You must truly believe that there are no circumstances strong enough to deter you from reaching your goals. Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, and so on.

Trait #5: Persistent Action 

Now all the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses are allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can’t get by a particular task, then find a creative way to try again or just go around it.

We’ve identified five traits that are common among successful entrepreneurs. You should be able to look ahead and see yourself where you want to be. Now just maintain a strong belief in yourself and your skills, stick with it, and don’t give up. If you can do that, you’re already halfway there!

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3 Types of Marketing goals

We continuously talk about life goals, business goals, and so on. But, did you know that there are also marketing goals?

Marketing goals outline specific goals you need to achieve on the marketing side of your business to reach your overall business mission.

A business has three types of marketing goals.

1. Gain new customers

The objective is to get a person to make their first purchase from you. To do this, you need people to tell others about you. You need to get the message to them about your offering and its benefits.

If you can spread awareness of the unique value you offer, this will result in more first-time purchases. Your tactics should include everything from gaining more exposure to moving customers through your sales funnel toward that first purchase.

2. Keep current customers

Your purpose may be to maintain the same purchase amount and frequency. If this objective is met, you’ll gain revenue as you gain new customers.

To achieve this goal, you might encourage increased use of your products or develop new product lines that current customers can use.

3. Get customers to buy more

The tactics are like the last type (keeping customers buying) but the objective would be to increase purchase amount and frequency.

Marketing goals are set the same way as your other goals and you achieve them one at a time.

✨Don’t forget to keep them simple, focused, and clear!✨

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3 Tips for Small Business Growth

Often business owners ask themselves, what small businesses that achieve sustained growth do differently from those that have slower growth? No magic pill, one size fits all, or cookie-cutter system can answer this question. However, here are three areas that growth companies concentrate their efforts to overcome the challenge.

  1. A Strong sense of purpose

Most leaders that have achieved growth discover that it takes more than the promise of increasing financial reward to fuel their aspirations and ambitions. They find a higher calling than simply the pursuit of “more money.”

  1. Outstanding market intelligence

The ability to first recognize, then adapt, to fundamental changes in the marketplace. Many times, small-business owners become too myopic, seeing only a limited view of the markets in where they compete. Growth leaders see the bigger picture.

  1. Active growth planning

The best predictor of whether a business will grow. To be effective, a plan for growth does not need to be overly formal or complicated. However, needs to be written, well-communicated, and regularly updated as the need for the business changes.

The key to growth is to build a strong foundation; know your sense of purpose, explore your market thoroughly, and plan on staying ahead of the game.

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